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Being Successful In MLM Means Identifying Your Audience Though The Right Network Marketing Training
Welcome to Part 1 in becoming successful in your network marketing business.
You've signed up to a fantastic new network marketing company because they have amazing products! You just know that everyone who hears about it is going to buy it! All you need to do is just get two who get two who get two, and you'll be able to buy that small country you dreamed of! No network marketing training provided!!
Sorry to burst your happy little bubble here but listen up. A basic rule of marketing is that you are not trying to sell your product to everyone, and yes good network marketing training is required. |
If you're not prepared to learn, do something else. When Apple launched the iPhone, research suggested that 15% of mobile phone users in USA would possibly be interested in buying an iPhone. This might shock you a little but 15% is GOOD! Most people would be happy with a 1% or 2% market share.
They know that even out of the 50 million potential iPhone users out there, not everyone wants an iPhone! Why, because everyone is different, regardless of how good the iPhone is, not everyone needs it or wants it. Apple wanted 1 million sales to consider their product launch a success, out of 50 million that's not much (get out your calculator and see what Apple were aiming for)
Now, take my word for it, not everyone needs or wants your product. I'm sorry, I wish they did, there'd be a ton of successful network marketers out there if this was true, far more than those have completed network marketing training and reaped the benefits. But no matter how good your product is, no matter how much you know they will benefit from your product, not...everyone...wants...it.
So who does? How do you find out who does? How do you reach these people? Identifying your target audience is about getting inside their head a little which I will discuss in another article. Any decent network marketing training program will teach you all this in far greater detail though.
We'll try an example so you get the idea. How about multivitamins? Teenagers won't think they need it, sports people maybe, mums...who knows? The people that DO need a multivitamin, are those who are concerned about their health whatever age group they are, agreed? Who is most concerned about their health? People that are getting on a little in age and their body isn't doing quite what it used to be, sounds reasonable?
Now in order to find out how to market to someone, you need to get inside their head.
Once you have done this identify how your product helps them. What does it do for them? Does it make them a faster runner? Get sick less in the winter? Save money when traveling? Protect their computer? How does your product benefit them?
Once you have figured out those things and they are clear in your head, you can craft a message to that particular group of people that yanks their attention to your amazing product and they buy it, and yes you need to have done some form of network marketing training to do this right - no one built a house without learning how to first...
True marketing is not convincing people to buy your product. True marketing is sorting through the masses to find the people who want what you have and delivering it to them in such a fashion they can't wait to get their hands on it, because it WILL fulfill their need/want/desire. Learn how to do this with the right network marketing training and you're definitely on a path to that financial freedom that eludes so many.
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